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Fig. 5. Model for Ca2+ regulation of receptor-triggered PLC activity in insulin-secreting cells. Agonist (A) stimulation of G-protein-coupled receptors (GPCR) leads to partial activation of PLC via the Gq family of heterotrimeric G proteins. The resulting hydrolysis of membrane PIP2 leads to formation of diacylglycerol (DAG) and sufficient amounts of IP3 to mobilize Ca2+ via IP3 receptors (IP3R) in the endoplasmic reticulum (ER). The elevation of [Ca2+]i further activates PLC to stimulate formation of more IP3, which leads to further elevation of [Ca2+]i, etc. The drop of Ca2+ concentration inside the ER triggers activation of store-operated channels (SOC) in the plasma membrane. This store-operated Ca2+ entry acts to increase [Ca2+]i and to stimulate PLC activity during prolonged receptor stimulation.